![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News](https://e3.365dm.com/20/03/1600x900/skynews-joe-lycett-hugo-boss_4936038.jpg?20200301222119)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
![Joe Lycett Changes NAME to Hugo Boss?? | Joe Lycett's Got Your Back - YouTube | Hugo boss, Hugo, Katherine ryan Joe Lycett Changes NAME to Hugo Boss?? | Joe Lycett's Got Your Back - YouTube | Hugo boss, Hugo, Katherine ryan](https://i.pinimg.com/564x/d4/f9/0a/d4f90a4b49b9af6a9115e47724c1d8df.jpg)
Joe Lycett Changes NAME to Hugo Boss?? | Joe Lycett's Got Your Back - YouTube | Hugo boss, Hugo, Katherine ryan
![Hugo Shows China Who′s Boss | Business| Economy and finance news from a German perspective | DW | 01.03.2004 Hugo Shows China Who′s Boss | Business| Economy and finance news from a German perspective | DW | 01.03.2004](https://static.dw.com/image/542650_404.gif)
Hugo Shows China Who′s Boss | Business| Economy and finance news from a German perspective | DW | 01.03.2004
![A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law](https://www.thefashionlaw.com/wp-content/uploads/2020/03/image-asset-100.jpeg)
A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law
![A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law](https://www.thefashionlaw.com/wp-content/uploads/2020/03/Emily-Weiss-glossier-1212-1.jpg)
A British Comedian Legally Changed His Name to Hugo Boss to Protest Brand's Aggressive Trademark Enforcement | The Fashion Law
![Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses - CNN Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses - CNN](https://dynaimage.cdn.cnn.com/cnn/c_fill,g_auto,w_1200,h_675,ar_16:9/https%3A%2F%2Fcdn.cnn.com%2Fcnnnext%2Fdam%2Fassets%2F200302124308-joe-lycett-file-restricted.jpg)