![This is the worthy reason why clothing brand Lacoste has changed its iconic crocodile logo for the first time in 85 years This is the worthy reason why clothing brand Lacoste has changed its iconic crocodile logo for the first time in 85 years](https://www.thesun.co.uk/wp-content/uploads/2018/03/nintchdbpict000389479405.jpg)
This is the worthy reason why clothing brand Lacoste has changed its iconic crocodile logo for the first time in 85 years
![Meaning Lacoste logo and symbol | history and evolution | Clothing brand logos, Logo evolution, History logo Meaning Lacoste logo and symbol | history and evolution | Clothing brand logos, Logo evolution, History logo](https://i.pinimg.com/736x/1c/1a/85/1c1a8509d2221f45b58979ec86675e72.jpg)
Meaning Lacoste logo and symbol | history and evolution | Clothing brand logos, Logo evolution, History logo
![This is the worthy reason why clothing brand Lacoste has changed its iconic crocodile logo for the first time in 85 years This is the worthy reason why clothing brand Lacoste has changed its iconic crocodile logo for the first time in 85 years](https://www.thesun.co.uk/wp-content/uploads/2018/03/croc.jpg)
This is the worthy reason why clothing brand Lacoste has changed its iconic crocodile logo for the first time in 85 years
![Lacoste replaces iconic crocodile logo with endangered species as part of conservation campaign | The Independent | The Independent Lacoste replaces iconic crocodile logo with endangered species as part of conservation campaign | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/03/02/12/07-lacoste-x-save-our-species-uicn-the-california-condor-ph4657.jpg?width=1200)